You 'll often see ads like the picture above ( click to enlarge ) when you do a search on Google . Yes , the advertising called AdWords . This time I am not going to discuss about how to use Google AdWords , but WHY we should use it to market our business .
AdWords - Advertising System Pay - Per - Click ( PPC ) Google's biggest , can work well for any business you market . But is Google AdWords can really be useful to you ? Here are 3 reasons to use Google AdWords marketing for your business .measureable
Yes , compared to conventional marketing such as advertising on TV and magazines , online marketing , especially AdWords can be measured much more success . AdWords is more transparent than marketing with SEO and social media .
AdWords presents you with a thousand ways to measure the performance of your AdWords ads . With Google AdWords , you can quickly decide whether your ad campaign fails or provide ROI .Taking Over SERP ( Search Engine Result Page )
AdWords is Google 's flagship product ( it should , because AdWords gives the effect of 97% of the profits Google ) , and from day to day , SERP continues to grow so that more people who click on ads than Google organic search results ( non - advertising ) .
This is an opportunity for you to convey your message in the SERP with a click of the possibilities - There is a myth that nobody clicks your AdWords ads in the search results .
To search with a high commercial level ( like search using the word 'buy ' , ' search ' , ' sell ' and that is also the target of ads that we really wanted ) , AdWords ad is clicked as many as 2 out of 3 times on the first page of search results .Your Competitors Are Using AdWords
All your competitors are also already using AdWords , so why do not you ? Try it you do a search on Google with the keywords of your business and see who your competitors are already using AdWords .
AdWords usage increased by close to 33 % in October 2012 from a year earlier . If your competitors are already using Google AdWords and get the most benefit from AdWords , you can refuse to use it ?
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