Online advertising strategies in the world are always changing every year , as well as in Indonesia. It offers companies more options to choose online advertising strategy for the best internet marketing for his company . Marketing strategy that worked well last year may not be able to increase sales as well as the amount of traffic in this year .
However, there are some things that do not change . For example , the majority of Internet users are searching in search engines like Google , Yahoo! , or Bing before buying something online , so SEO and content of the websites that appear on the first page is the king . We can see a trend change online advertising strategy that occurred from last year until the year 2013 is to anticipate what will happen in the future .
Online Advertising Strategies in Indonesia for the Year 2013
Mobile Advertising
It seems like almost everyone in Indonesia already have a smartphone that can do everything a laptop can do , to make online purchases though . With existing applications on the device now , anyone can seek rice fields when they are in the car and were led into a paddock restaurant in a few minutes .
Brand - Safe Site Advertising
By monitoring where our ads appear , we can prevent damage to the reputation of our brand . Set aside some of your time to make sure our ads appear on websites that have a good reputation may be able to generate better sales than the previous year . Ads we are " out there " has always been a priority and in 2013 has brought more opportunities for us to do so .
Review and Data Acquisition
Use tools like Google Analytics and Webmaster Tools to see the impact of your advertising online . Hire someone who has the ability to use these tools or the use of data - mining software may be a good idea for big companies . This information is very important to understand , especially if you just rely on the internet to market your products or services . Where traffic and sales you are able to help you decide what marketing strategies are less work for you .
Dynamic ad
By using statistical and other data , ad networks can match your ads to potential customers accordingly. Ad Dynamic or Dynamic Ads can determine your prospect's interest by seeing what they get in the Gmail inbox , they're looking at Yahoo and many more .
Now More Social Media Platform
This is another basic example of online advertising , which is to maximize the benefits of social media . Facebook , Twitter , and Pinterest has been generating traffic and building a fan base for the company without having to spend money . More than one million websites have integrated with Facebook and more than one quarter of Facebook users log in to their account five times or more per day . In this year , we should be considering using the services of paid advertising on social media platforms and social media marketing strategies to change existing ones .
By continuing to use the appropriate online advertising strategy as part of internet marketing , companies can direct more resources to enhance their products and services . Along with the development of online marketing , businesses must also continue to update with the latest technologies such as mobile and apps , or competition , or you will leave them far behind .
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