The Right Selection of Keywords in Google AdWords Marketing

The selection of the keyword or keywords in Google Adwords should not be arbitrary . Keywords chosen should match the business objectives or our campaign . If you have a noodle restaurant business , you certainly do not want to waste your advertising budget for the visitors who are interested in learning to make noodle is not ? Yes , common mistakes like this can happen if you choose the keyword ' noodles ' for your ads .
Keyword suggestion is between 2-3 characters , not too general nor too specific . Rather than using the keyword ' noodle ' ( too common ) or ' cap noodle restaurant donny ' ( too specific ) you can use the keywords that are better suited to your goals , such as ' noodle restaurant ' . To get an idea of ​​the selection of the right keywords for your marketing , you can use Google 's Keyword Tool .
Before choosing keywords for your Google AdWords advertising campaign , you need to understand first advance on some properties the following keywords :1 . Broad Keyword
When using broad keywords for Google AdWords ads you , suppose you use a broad keyword 'women 's hats ' , your ad will be found when someone uses Google by entering the words : 1 ) Contains your keywords , such as ' buy women 's hats ' ; 2 ) Contains synonyms of your keywords , such as ' buy ladies hat ' ; 3 ) Contain other words of your keyword , such as ' buy girl 's hats ' ; 4 ) Contains variations of the word plural , berimbuhan , and one type , such as ' buying girls hats ' .2 . Keyword phrase
When using the keyword this type , basically the same as the broad keyword , the difference is the google ads you will not be found if a search using the words : 1 ) Contains your keywords , but not in one phrase , such as 'women 's best hats ' ; 2 ) containing synonyms of your keywords , such as ' buy ladies hat ' will not show your ads .3 . Exact Keyword
This type of keywords your ad only shows if the words used are exactly the same or very similar . For exact keyword 'women 's hat ' , your ad can still be found by searching 'woman 's hat ' but not to search with ' buy women's hat ' or 'women 's hat on sale' .4 . negative Keyword
Last but not least , Negative Keyword . With negative keywords , allowing you to prevent your ad displayed when search using specific words . For example , if you sell the millinery class , you certainly do not want anyone to find your ad displayed for search " women's hats cheap ' . That way , you can get the word ' cheap ' in your negative keyword .

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