Google
AdWords Keyword Tool is one of the features of Google AdWords that we
can use to find ideas for keywords related to your products and services
at a website . To
help you understand the meaning of some terms in this article , please
read the article on Keyword Selection Right For Marketing on Google
AdWords are already on this website .
Keyword
Tool can really help you in finding ideas to create an effective
keyword lists for marketing campaigns in Google AdWords . Some
of the benefits of the Google AdWords Keyword Tool are : 1 ) Getting
ideas for keywords that are not on our website we previously thought ,
but are sought in the google search engine ; 2 ) Identify the keywords
that we want to avoid and we can input as negative keywords , and more .
Keyword
Tool can utilize to the fullest , it is necessary for us to understand
the usefulness of the fields in the Google AdWords Keyword Tool is good .
To make it easier for us to understand it , following my columns are divided into 2 parts :
column Default
2 300x187 Understanding The Uses Of Columns Columns On the Google AdWords Keyword Tool is the default column columns are displayed by default when you access the Keyword Tool without doing any customization . The columns include default columns are :
Competition : This column contains the value of low , medium , or high , which states the number of competitors are scrambling for their Google AdWords ads with relevant keywords relative to other keywords in Google .
Global Monthly Searches : Displays approximate monthly keyword search based on the data obtained from the last 12 months of the number of searches in the whole world , in all languages .
Local Monthly Searches : Displays approximate monthly keyword search based on the data obtained from the last 12 months of the number of searches in the location / country and we specify the targeted device .
Additional columns
3 300x187 Understanding The Uses Of Columns Columns On the Google AdWords Keyword Tool To display additional columns , all you have to do is look for the columns you want to display in the dropdown menu ' Columns ' which is located above the display table keyword .
Share Ad : Displays the percentage of how many times your Google AdWords ads appear when relevant keywords are used to display the search results on Google . You can view the data in this column by performing keyword search by entering Web URLs .
Google Search Network : Displays approximate keyword search with exact match type monthly based on data obtained from 12 months of the number of searches in the country and the language that we specify .
Search Share: Showing the percentage of how many times your website displayed when relevant keywords are used to display the search results on Google ( Google AdWords ads you do not count here ) . You can view the data in this column by performing keyword search by entering Web URLs .
Approximate CPC : Estimated cost per click ( CPC ) that we may spend to advertise to these keywords . Cost estimates obtained from the average price Google AdWords ads across ad positions .
Local Search Trend : Displays the trend of the last 12 months the keyword search at the location / country and targeted device you choose . Can only be used if you already Sign in with your Google AdWords account .
Extracted From Web Page : When you search for keywords by entering your URL 's , this column provides information on the landing page where your website is relevant for the concerned keyword
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